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Ubisoft has announced that it has entered into a three-year partnership with credit card giant Visa in Europe. For the companies’ first act as corporate partners, Ubisoft is launching exclusive in-game DLC that is only accessible to Visa cardholders in the UK and Europe.
In a press release, the companies revealed that Visa cardholders will get access to a dance in Just Dance 2025. This dance is inspired by Kika Nazareth, a Visa-sponsored soccer player for Barcelona F and the Portuguese National Team.
This effort is just the first of what the companies describe as a series of “co-branded marketing promotions” throughout Ubisoft’s catalogue of games. They also stated that “select” Visa cardholders in Europe and the UK can expect Ubisoft+ promotions, game codes, and other exclusives.
This partnership comes in the wake of a turbulent year for Ubisoft. The video game publisher has gone through several rounds of layoffs and budget contractions, and some of its high-profile efforts like XDefiant are shutting down. This year, Ubisoft re-emphasized its commitment to live-service games like Just Dance and open-world franchises like Assassin’s Creed, then created a subsidiary to oversee and incorporate new funding for Assassin’s Creed, Far Cry, and Rainbow Six.
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