{"id":84474,"date":"2026-06-15T08:17:44","date_gmt":"2026-06-15T12:17:44","guid":{"rendered":"https:\/\/vgvote.com\/?p=84474"},"modified":"2026-06-15T10:36:38","modified_gmt":"2026-06-15T14:36:38","slug":"ea-sports-fc-madden-nfl-publisher-announces-ea-advertising","status":"publish","type":"post","link":"https:\/\/vgvote.com\/?p=84474","title":{"rendered":"EA Sports FC, Madden NFL Publisher Announces EA Advertising"},"content":{"rendered":"
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There’s a new announcement today from EA, but it’s not a fresh Battlefield or Titanfall game. Instead, the publishing giant has announced EA Advertising \u2014 a platform designed to place brands directly into its portfolio of popular sports titles, such as Madden NFL<\/a> and EA Sports FC<\/a>.<\/p>\n

EA said its enormous audience of more than 120 million monthly players was the perfect place for companies to advertise at scale, through “dynamic, real-time placements, from stadium signage to custom in-game content, designed to enhance, not disrupt, the player experience.”<\/p>\n

Brands could offer sponsored in-game challenges, EA suggested, with branded cosmetic items as rewards. Alternatively, companies could pay to sponsor on-pitch digital advertising boards, scoreboards, or broadcast overlays \u2014 just as sporting events are plastered with commercial sponsors in real life.<\/p>\n

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Within its games, EA says it can now offer a proprietary ad server and SDK [software development kit] tied to its in-house Frostbite engine, so advertisers can “improve targeting and gain deeper campaign insights.”<\/p>\n

“Brands can activate across live environments, tailoring placements to meet campaign objectives, and update campaigns with ongoing optimization informed by aggregated engagement insights,” EA continued.<\/p>\n

To be clear, the EA Advertising push seems focused on the<\/p>\n","protected":false},"excerpt":{"rendered":"

There’s a new announcement today from EA, but it’s not a fresh Battlefield or Titanfall game. Instead, the publishing giant has announced EA Advertising \u2014 a platform designed to place brands directly into its portfolio of popular sports titles, such as Madden NFL and EA Sports FC. EA said its enormous audience of more than…<\/p>\n","protected":false},"author":140,"featured_media":84476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-84474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-external"],"_links":{"self":[{"href":"https:\/\/vgvote.com\/index.php?rest_route=\/wp\/v2\/posts\/84474"}],"collection":[{"href":"https:\/\/vgvote.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vgvote.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vgvote.com\/index.php?rest_route=\/wp\/v2\/users\/140"}],"replies":[{"embeddable":true,"href":"https:\/\/vgvote.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=84474"}],"version-history":[{"count":3,"href":"https:\/\/vgvote.com\/index.php?rest_route=\/wp\/v2\/posts\/84474\/revisions"}],"predecessor-version":[{"id":84478,"href":"https:\/\/vgvote.com\/index.php?rest_route=\/wp\/v2\/posts\/84474\/revisions\/84478"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vgvote.com\/index.php?rest_route=\/wp\/v2\/media\/84476"}],"wp:attachment":[{"href":"https:\/\/vgvote.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=84474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vgvote.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=84474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vgvote.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=84474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}