{"id":91642,"date":"2026-10-20T11:25:48","date_gmt":"2026-10-20T15:25:48","guid":{"rendered":"https:\/\/vgvote.com\/?p=91642"},"modified":"2026-10-20T12:36:59","modified_gmt":"2026-10-20T16:36:59","slug":"netflixs-push-into-gaming-continues-to-fall-short","status":"publish","type":"post","link":"https:\/\/vgvote.com\/?p=91642","title":{"rendered":"Netflix\u2019s Push Into Gaming Continues To Fall Short"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Netflix has undertaken efforts over the years to increase its footprint in the world of video games, but it&#8217;s been a bumpy road, and new data suggests that the company is falling short of its targets.<\/p>\n<p class=\"wp-block-paragraph\">According to a Netflix memo seen by <a href=\"https:\/\/www.wsj.com\/business\/media\/netflix-americas-dominant-streaming-service-has-hit-a-wall-13660401?st=uwdcZp&amp;reflink=desktopwebshare_permalink\" data-type=\"link\" data-id=\"https:\/\/www.wsj.com\/business\/media\/netflix-americas-dominant-streaming-service-has-hit-a-wall-13660401?st=uwdcZp&amp;reflink=desktopwebshare_permalink\">The Wall Street Journal<\/a>, only 3.5% of Netflix&#8217;s subscribers play games monthly. That&#8217;s 10% behind Netflix&#8217;s 2026 target for &#8220;reach and engagement&#8221; for games, the memo said. In 2022, it was reported that<a href=\"https:\/\/www.gamespot.com\/articles\/less-than-1-of-netflix-subscribers-play-its-games\/1100-6506242\/\" data-type=\"link\" data-id=\"https:\/\/www.gamespot.com\/articles\/less-than-1-of-netflix-subscribers-play-its-games\/1100-6506242\/\"> fewer than 1% of Netflix subscribers played games on Netflix<\/a>.<\/p>\n<p>  https:\/\/www.youtube.com\/watch?v=uSN_LlaJAXU  <\/p>\n<p class=\"wp-block-paragraph\">Getting deeper into games is part of Netflix&#8217;s effort to increase engagement, and it&#8217;s not the only measure that Netflix has undertaken. The company has also expanded to live sports and podcasts. <\/p>\n<p class=\"wp-block-paragraph\">Netflix&#8217;s priorities for gaming have bounced around over the years. At one point in time, Netflix was planning to create AAA games and hired big-name talent. However, <a href=\"https:\/\/www.gamespot.com\/articles\/netflix-shutters-aaa-game-studio-led-by-overwatch-and-halo-vets\/1100-6527313\/\" data-type=\"link\" data-id=\"https:\/\/www.gamespot.com\/articles\/netflix-shutters-aaa-game-studio-led-by-overwatch-and-halo-vets\/1100-6527313\/\">Netflix later backtracked<\/a>, and today the company focuses more on mobile and social games. <\/p>\n<p class=\"wp-block-paragraph\">Recently, co-CEO Ted Sarandos was asked if Netflix will abandon gaming entirely in the future, and <a href=\"https:\/\/www.gamespot.com\/articles\/in-5-years-will-netflix-still-be-in-gaming-heres-what-the-ceo-said\/\" data-type=\"link\" data-id=\"https:\/\/www.gamespot.com\/articles\/in-5-years-will-netflix-still-be-in-gaming-heres-what-the-ceo-said\/\">he doesn&#8217;t think the company will<\/a>, at least not soon. Sarandos said gaming is appealing to Netflix because, for example,<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Netflix has undertaken efforts over the years to increase its footprint in the world of video games, but it&#8217;s been a bumpy road, and new data suggests that the company is falling short of its targets. According to a Netflix memo seen by The Wall Street Journal, only 3.5% of Netflix&#8217;s subscribers play games monthly&#8230;.<\/p>\n","protected":false},"author":26,"featured_media":91644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-91642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-external"],"_links":{"self":[{"href":"https:\/\/vgvote.com\/index.php?rest_route=\/wp\/v2\/posts\/91642"}],"collection":[{"href":"https:\/\/vgvote.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vgvote.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vgvote.com\/index.php?rest_route=\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/vgvote.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=91642"}],"version-history":[{"count":2,"href":"https:\/\/vgvote.com\/index.php?rest_route=\/wp\/v2\/posts\/91642\/revisions"}],"predecessor-version":[{"id":91645,"href":"https:\/\/vgvote.com\/index.php?rest_route=\/wp\/v2\/posts\/91642\/revisions\/91645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vgvote.com\/index.php?rest_route=\/wp\/v2\/media\/91644"}],"wp:attachment":[{"href":"https:\/\/vgvote.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=91642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vgvote.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=91642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vgvote.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=91642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}