{"id":91663,"date":"2026-10-20T11:18:10","date_gmt":"2026-10-20T15:18:10","guid":{"rendered":"https:\/\/vgvote.com\/?p=91663"},"modified":"2026-10-20T13:37:48","modified_gmt":"2026-10-20T17:37:48","slug":"if-hits-are-unexpected-datasets-arent-gonna-get-you-there-take-two-interactive-and-sony-bosses-say-that-ai-cannot-replace-human-creativity","status":"publish","type":"post","link":"https:\/\/vgvote.com\/?p=91663","title":{"rendered":"\u2018If Hits Are Unexpected, Datasets Aren\u2019t Gonna Get You There\u2019 \u2014 Take-Two Interactive and Sony Bosses Say That AI Cannot Replace Human Creativity"},"content":{"rendered":"<section data-transform=\"mobile-ad-break\">\n<p>Strauss Zelnick and Hiroki Totoki, the heads of Take-Two Interactive and Sony Group Corporation, agreed that AI won\u2019t replace humans in the entertainment business during a talk at the <a href=\"https:\/\/www.paleycenter.org\/industry-events\/paley-international-council-summit\">Paley International Summit<\/a> in New York City on Tuesday morning. They did, however, explain that they do see the technology as a valuable tool.<\/p>\n<p>\u201cI don\u2019t think an AI could replace humans because, particularly in the entertainment field, I think creativity is quite important. Creativity is for humans, not AI,\u201d Totoki said. \u201cHow to use the technology profile is important. Of course, I encourage my people to use AI in a certain manner, but at [the] same time we try to keep the rights and rights holders and creators and artists.\u201d <\/p>\n<p>\u201cOne of our division heads has said to his team, \u2018You\u2019re not gonna be replaced by AI, but if you\u2019re not careful you\u2019ll be replaced by someone who knows how to use AI,\u2019\u201d Zelnick said. \u201cI\u2019m fond of saying AI is a collection of datasets, compute, and large language models. That\u2019s what it is. And datasets, by definition, are backward looking. That\u2019s all they are. And creativity, at its best, is forward looking. [&#8230;]&#8221;<\/p>\n<section data-transform=\"ignvideo\" data-slug=\"how-sony-secured-gta-as-a-ps2-exclusive\" data-loop=\"\">\n<p>\u201cWhen the first Grand<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strauss Zelnick and Hiroki Totoki, the heads of Take-Two Interactive and Sony Group Corporation, agreed that AI won\u2019t replace humans in the entertainment business during a talk at the Paley International Summit in New York City on Tuesday morning. They did, however, explain that they do see the technology as a valuable tool. \u201cI don\u2019t&#8230;<\/p>\n","protected":false},"author":88,"featured_media":91665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-91663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-external"],"_links":{"self":[{"href":"https:\/\/vgvote.com\/index.php?rest_route=\/wp\/v2\/posts\/91663"}],"collection":[{"href":"https:\/\/vgvote.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vgvote.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vgvote.com\/index.php?rest_route=\/wp\/v2\/users\/88"}],"replies":[{"embeddable":true,"href":"https:\/\/vgvote.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=91663"}],"version-history":[{"count":3,"href":"https:\/\/vgvote.com\/index.php?rest_route=\/wp\/v2\/posts\/91663\/revisions"}],"predecessor-version":[{"id":91667,"href":"https:\/\/vgvote.com\/index.php?rest_route=\/wp\/v2\/posts\/91663\/revisions\/91667"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vgvote.com\/index.php?rest_route=\/wp\/v2\/media\/91665"}],"wp:attachment":[{"href":"https:\/\/vgvote.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=91663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vgvote.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=91663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vgvote.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=91663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}