{"id":93010,"date":"2026-11-13T09:26:32","date_gmt":"2026-11-13T14:26:32","guid":{"rendered":"https:\/\/vgvote.com\/?p=93010"},"modified":"2026-11-13T09:37:59","modified_gmt":"2026-11-13T14:37:59","slug":"xbox-says-putting-ads-in-games-something-no-one-likes-could-help-save-gaming","status":"publish","type":"post","link":"https:\/\/vgvote.com\/?p=93010","title":{"rendered":"Xbox Says Putting Ads In Games, Something No One Likes, Could Help Save Gaming"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Xbox Cloud Gaming now has a <a href=\"https:\/\/x.com\/XBOX\/status\/2120577357769564501\" data-type=\"link\" data-id=\"https:\/\/x.com\/XBOX\/status\/2120577357769564501\">free ad-supported version<\/a> that&#8217;s rolling out as part of Microsoft&#8217;s bigger push to bring more ads to Xbox. Jonathan Stringfield, who worked on Activision&#8217;s advertising push and is now doing some of the same work in his title as GM for Xbox Media Solutions, said in an interview that people shouldn&#8217;t see this as a move by Xbox to cram ads into all of its games.<\/p>\n<p class=\"wp-block-paragraph\">\u201cThere is zero world where there is intention&#8211;written, explicit, implicit, or otherwise&#8211;that ads will be an option in all games. It might not even be the case on all features of the console, et cetera,\u201d he told <a href=\"https:\/\/gamesbeat.com\/xbox-advertising-leader-there-is-zero-world-where-ads-appear-in-every-game-gamesbeat-next-2026\/\" data-type=\"link\" data-id=\"https:\/\/gamesbeat.com\/xbox-advertising-leader-there-is-zero-world-where-ads-appear-in-every-game-gamesbeat-next-2026\/\">GamesBeat<\/a>. \u201cWhere we want to have these integrated is places where it makes sense&#8211;where it can actually provide value in a positive way. Even if that means the total reach that we can have is going to be perhaps smaller than if we brute-forced it, that\u2019s okay.&#8221;<\/p>\n<figure data-wp-interactive=\"core\/image\" class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" data-ref-id=\"1958653\" data-wp-on--click=\"actions.core.image.showLightbox\" style=\"cursor: zoom-in\" height=\"576\" width=\"1024\" src=\"https:\/\/www.gamespot.com\/wp-content\/uploads\/2026\/11\/Xbox-2.png?w=636\" alt=\"\" class=\"wp-image-1958653\" \/>Xbox now has more ads.  <\/p>\n<p class=\"wp-block-paragraph\">Stringfield went on to point out how the gaming industry today is at a crossroads if the existing model is to survive. Many are saying<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Xbox Cloud Gaming now has a free ad-supported version that&#8217;s rolling out as part of Microsoft&#8217;s bigger push to bring more ads to Xbox. Jonathan Stringfield, who worked on Activision&#8217;s advertising push and is now doing some of the same work in his title as GM for Xbox Media Solutions, said in an interview that&#8230;<\/p>\n","protected":false},"author":26,"featured_media":93012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-93010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-external"],"_links":{"self":[{"href":"https:\/\/vgvote.com\/index.php?rest_route=\/wp\/v2\/posts\/93010"}],"collection":[{"href":"https:\/\/vgvote.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vgvote.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vgvote.com\/index.php?rest_route=\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/vgvote.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=93010"}],"version-history":[{"count":2,"href":"https:\/\/vgvote.com\/index.php?rest_route=\/wp\/v2\/posts\/93010\/revisions"}],"predecessor-version":[{"id":93013,"href":"https:\/\/vgvote.com\/index.php?rest_route=\/wp\/v2\/posts\/93010\/revisions\/93013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vgvote.com\/index.php?rest_route=\/wp\/v2\/media\/93012"}],"wp:attachment":[{"href":"https:\/\/vgvote.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=93010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vgvote.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=93010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vgvote.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=93010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}