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The current generation of gaming has only gotten more expensive lately, and it looks like the next generation of PlayStation consoles will also be a pricy purchase. With concern growing about the yet-to-be-revealed PS6 possibly selling for $1,000 or more when it launches, Sony confirmed that it’s not prepared to take a “significant” hit on absorbing some of the costs for its next-gen hardware.
When quizzed about hardware pricing and profitability for the “next-generation platform” during a Q&A session at Sony’s Game & Network Services division, Sony executives said that they recognize that hardware is ultimately the most important part of a gaming experience, and they want consumers to recognize this.
https://www.youtube.com/watch?v=PrvZEiWD7ZM
“As for pricing, it is not realistic for us to absorb all component cost increases, and we have already implemented some price increases outside Japan,” Sony Interactive Entertainment president and CEO Hideaki Nishino said. “At present, however, sales are proceeding as planned, and we do not believe this has led to a decline in customer demand. “As a principle, we do not intend to sell hardware at significant losses. At the same time, we are carefully monitoring the market and continuing to evaluate our approach. We believe it
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