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Roblox has announced Build, a new AI creation tool that lets anyone turn a text prompt into a basic game directly within the Roblox mobile app.
Build is the latest AI push from the company, which suggested a prompt as simple as “Let’s make a cozy adventure game set in a dense forest with environmental obstacles,” will automatically generate a starting point for the creator to iterate on, playtest, and share with friends or publish to Roblox. A base-level version of Build will be available at no cost to creators, with additional paid options for power users.
The screenshots below show how the Build process looks, from prompt to publish, on your phone.
Meanwhile, on July 28 Roblox will release new agentic tools for “professional” Roblox creators that will playtest to catch bugs before players do, answer questions about game performance, and identify ways to improve engagement and retention.
David Baszucki, founder and CEO of Roblox said Build would enable “faster iteration and fewer technical constraints. And more room to push further than a single creator — or a small team — could have gone in the past.
“This isn’t just for studios who’ve already proven themselves. Some of
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