Physical Games Are “Irrelevant” To GameStop’s Business, Says CEO


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In a games industry that is increasingly shifting to digital, amplified by PlayStation phasing out physical game discs starting in 2028, where does a brick-and-mortar chain like GameStop fit into this future? GameStop CEO Ryan Cohen appears to have no concern for this monumental shift whatsoever.

When asked by Bloomberg about how Sony’s digital policy would affect GameStop’s business, Cohen responded: “It doesn’t matter. It doesn’t matter at all.”

While his answer appears flippant and preposterous on the surface (the word “game” is in the company’s name, after all), the company’s financial reporting appears to support his stance that the potential decline of physical games, new and used, would impact GameStop.

“Software–it mattered in the past. Software today makes up less than 12% of the business, and collectibles make up over half the business. So it’s totally, totally irrelevant,” Cohen said.

https://youtu.be/G3fCkeo2kY8?si=0cZ6O9FzWL9o_ER1&t=983

GameStop’s stock price was largely unaffected by Sony’s bombshell announcement about its plans to abandon physical media–in fact, the company’s share price jumped up.

According to GameStop’s financial reports for the first quarter of 2026, collectibles, such as Pokemon cards, made up 41.8% of the company’s total revenue, with hardware and accessories making up


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