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Ubisoft’s excellent Assassin’s Creed Odyssey is enjoying a big spike in active players, following the launch of Christopher Nolan’s The Odyssey.
Nolan’s Ancient Greek blockbuster is on track to make a billion dollars at the box office, and has clearly sparked further interest in its setting. Indeed, engagement statistics published by Alinea Analytics analyst Rhys Elliot show that the film’s launch has also driven thousands of players back to Ubisoft’s 2018 epic.
Assassin’s Creed Odyssey has nearly doubled its active userbase over the past week across a combination of PlayStation, Xbox and PC via Steam. Xbox engagement was particularly strong, up from 36,000 to 84,000 daily active users, a leap of 134%.
In what seems to be a canny move, Ubisoft currently has Assassin’s Creed Odyssey available via Xbox Game Pass and PlayStation Plus — allowing The Odyssey fans who own a console subscription to boot up the game without any additional charge.
“Software sales moved modestly at around 400,000 copies year-to-date, but the real [benefit] here is pure player engagement,” Elliot wrote, going on to suggest the figures bode well for a future Odyssey remake akin to the recently-launched Assassin’s Creed Black Flag Resynced.
“The film didn’t
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