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While Microsoft itself just set a record for the biggest single-day market cap swing in history, the company’s Xbox division is struggling. How will new Xbox CEO Asha Sharma turn things around?
In a memo to staff obtained by The Verge, Sharma shared the top Xbox priorities for the current fiscal year and beyond. These included four main buckets–Core, Content, Creation, and Connection. Some of the efforts include making Minecraft “the world’s creator platform” and getting Xbox games to become “global franchises.” She also wants to “strengthen” the Xbox platform, “led by console” and undertake an effort to “extend the worlds that fans love.”
Here are the four pillars, as written by Sharma:
CORE: Strengthen our platform, led by console CONTENT: Grow great games into global franchises CREATION: Make Minecraft the world’s creator platform CONNECTION: Extend the worlds that fans love
Xbox revenue decreased by 7% for the latest fiscal year, or about $1.7 billion. It’s not uncommon for businesses to have up and down swings, but what’s particularly notable here is that most of Microsoft’s other divisions are booming.
Microsoft’s Windows and Devices division dipped, too, but not by as much as Xbox. Additionally, every other

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