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Stellar Blade: Blood Rain is being promoted with an AI-slop music video created by developer Shift Up, and it’s all about as soulless as you might expect.
The video, which looks to be completely AI generated, features protagonist Evie singing an “original” song titled “Wanna be in Love” as she explores the dystopian cyberpunk city seen in the game’s official announcement trailer that debuted as part of Summer Games Fest.
At one point while wandering the city, Evie picks up a KPop Demon Hunters keychain. Towards the end of the video, there is “behind the scenes footage” of Shift Up developers “on set” with Evie, giving her direction, doing her makeup, and high-fiving members of the team.
https://www.youtube.com/watch?v=5Ncuote9ADo
An entirely AI-generated video serving as the first major piece of marketing for the Stellar Blade sequel following its reveal is certainly a choice, though it’s more than a little concerning Shift Up somehow decided this was a good idea.
It is, however, not all that surprising. Shift Up CEO and Stellar Blade director Hyung-tae Kim earlier this year said (as translated by Automaton) during a South Korean “Economic Growth Strategy” briefing he believed AI to be an “essential
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