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The Halo franchise remains synonymous with the Xbox brand, but many might agree that it has seen better days. Xbox’s new CEO, Asha Sharma, has now commented on Halo’s future, saying in an interview that Halo remains a “very key franchise” for Xbox and that Microsoft is taking a long-term view about reviving it.
“The thing that I am learning about great games is that they have a long history and heritage and we can take a long-term view. I am confident that Halo is a very important part of our portfolio. It is a very key franchise. It represents a very key memory structure and way that people want to play,” she told the BBC. “I am focused on that. We’ll have more news to share on Halo going forward.”
The latest entry in the Halo series was this past July’s Halo: Campaign Evolved, a remaster of the 2001 original game released this year to celebrate the game’s 25th anniversary. The game, which represented Halo’s debut on PlayStation, was generally well-received, but apparently had a slow start for sales.
Industry analyst Rhys Elliott lamented the slowing sales and diminishing profile of Halo as a franchise in general after
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