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Thirteen years ago, Sony “won” E3 with a simple public service announcement that dunked on Microsoft’s controversial Xbox One DRM plans. All it took was 22 seconds for Sony’s Shuhei Yoshida and Adam Boyes to show how game sharing would work on the PS4, resulting in a huge PR win for the company. Fast-forward to 2026, and at the Tokyo Game Show, Yoshida and Boyes reunited to recreate that meme, but with a big difference: This time, there’s no disc to pass between friends.
https://twitter.com/yosp/status/2100797688271012195
The original video from Sony–which was infamously put together at the last second–showed just how easy it was for PS4 owners to share physical games, compared with the frequent DRM checks that were initially planned for Xbox One games. Boyes left Sony in 2016, while Yoshida said he was “fired” from his role as SIE worldwide president in 2019, and he departed in 2025 after several years of leading Sony’s Independent Developer Initiative.
https://youtu.be/kWSIFh8ICaA
Things have changed drastically since the two left, as Sony announced several months ago that it would cease production of game discs, an announcement that has not gone over well with its users and third-party partners. Sony’s reasoning is that with
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