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Ahead of its release in November, the marketing for Grand Theft Auto 6 has begun to take over Miami’s Kaseya Center. As part of the campaign, developer Rockstar Games and publisher Take-Two Interactive are decking out the stadium in giant GTA 6 letters that will spell out “Welcome to Vice City” once they’re fully installed. It’s a big task, and one that requires aerial support, as one chopper has been steadily airlifting them up to their designated spot. Onlookers have been documenting the process and posting clips online of it:
https://twitter.com/SourceVI/status/2102190668479140216 https://twitter.com/DavidVergel97/status/2102385075006353442 https://twitter.com/OfficialJoelF/status/2102383683806347447 https://twitter.com/OfficialJoelF/status/2102367371222770015 https://twitter.com/videotech/status/2102383223838048471
The advertising campaign is reportedly valued at almost $1 million for Miami-Dade County (via WLRN), and the funds will go toward developing a plot of land behind the stadium for community use. The deal has been criticized by the county Sheriff’s Office, with Commissioner Bermudez proposing that the funds instead go toward funding gaps in the law division’s budget.
Alongside Miami-Dade Sheriff Rosie Cordero-Stutz, Bermudez also criticized GTA 6 for glorifying crime and the killing of police officers. While you can commit those acts in GTA 6, it looks like getting away with literal murder will be
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