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Sonic has had a rough go at things lately, what with the myriad games that haven’t been hitting like they used to. Sega appears to be aware of that and has acknowledged that, although the games have struggled recently, the franchise as a whole is back in the zeitgeist again–and it’s all thanks to the live-action movies.
In an interview with Automaton at the Tokyo Game Show, series producer Takashi Iizuka spoke about the impact that director Jeff Fowler’s three live-action movies have had on repopularizing Sonic again.
“Thanks to the movies, awareness of the Sonic series has grown, and more people around the world have become interested in Sonic as a character and in the games,” Iizuka said when asked about the positive effect other media has had on the franchise. “That has contributed to game sales as well. Strong game sales mean we have more resources available when making the next title, which allows us to deliver something of even higher quality. That creates a positive cycle. In that sense, multimedia and transmedia expansion are majorly beneficial for the games.”
Iizuka went on to say that movies weren’t the only medium that has improved Sonic the Hedgehog’s cachet
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