This article was originally published on link to post
Xbox Cloud Gaming now has a free ad-supported version that’s rolling out as part of Microsoft’s bigger push to bring more ads to Xbox. Jonathan Stringfield, who worked on Activision’s advertising push and is now doing some of the same work in his title as GM for Xbox Media Solutions, said in an interview that people shouldn’t see this as a move by Xbox to cram ads into all of its games.
“There is zero world where there is intention–written, explicit, implicit, or otherwise–that ads will be an option in all games. It might not even be the case on all features of the console, et cetera,” he told GamesBeat. “Where we want to have these integrated is places where it makes sense–where it can actually provide value in a positive way. Even if that means the total reach that we can have is going to be perhaps smaller than if we brute-forced it, that’s okay.”
Xbox now has more ads.
Stringfield went on to point out how the gaming industry today is at a crossroads if the existing model is to survive. Many are saying
0 Comments