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The last decade alone has seen a major shift in how entertainment is produced and consumed, and while the future isn’t set in stone, Avengers: Endgame and The Electric State directors Joe and Anthony Russo have predicted that “linear visual storytelling” is in for a big shake-up once Gen Z becomes the dominant consumers of media. In a new interview, the duo explained how the future of entertainment could be dominated by projects that embrace both gaming and traditional formats to tell a story.
“We are in the biggest transitional moments in the history of linear visual storytelling,” Joe Russo said to The Hollywood Reporter. “It’s very hard to say in this moment where it’s going because a lot of that is going to be dictated by the taste of Gen Z once they become the dominant consumers. And I don’t know that anyone knows what their taste is yet because they have been trained on a completely different model of consumption than we are used to. I expect radical change, I expect immersion, I expect a blending of virtual and linear, gaming and linear.”
The Russos are already experimenting with a two-pronged approach to their projects, as The Electric State has
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