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Amazon has revealed the dates for this year’s Prime Day sales event. The 2025 iteration of the massive sale for Prime members kicks off July 8 and runs through July 11. The four-day window makes it the longest Prime Day sale yet. As the name suggests, Prime Day debuted as a 24-hour flash sale in 2015 before moving to a two-day structure in 2019. And now the sales event has doubled in size once again for Amazon Prime Day 2025.
Amazon Prime Day 2025 Start/End Times
Amazon Prime Day 2025 officially begins on Tuesday, July 8, at 12 AM PT / 3 AM ET. The sales event will run for a full 96 hours, ending on July 12 at 12 AM PT / 3 AM ET.
That said, Amazon offers early Prime Day deals in the lead-up to Prime Day every year. And depending on sale plans from other retailers, Prime Day-esque deals will likely be available on Monday, July 7, or even the weekend prior to the event. Amazon has a tendency to match competitors in the gaming, tech, and entertainment spaces.
Prime Day 2025 Deals: What to ExpectAmazon Prime Day 2025
So, Prime Day 2025 is twice as long, does that mean twice
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