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IO Interactive CEO Hakan Abrak reckons the key to his studio’s survival in an increasingly volatile games industry is down the pan… literally.
In a candid interview with The Game Business, Abrak confirmed IO’s upcoming Bond game, 007 First Light, will benefit from Hitman’s model of keeping fans engaged while keeping development costs sustainable, as the studio acquired “tons of experience now from World of Assassination, and tons of experience on how to extend a single-player experience by giving desirable free content to players.”
“I was the executive producer on [2012’s] Hitman Absolution, and I swore never to do more new toilets,” he explained. “We were just doing new everything. It was just a throwaway. When we were doing the initial foundation on Hitman 2016, we built it in a way where we would do smart reuse.
“Without being too precise, Hitman 2016… let’s say it was a $100 million game. Hitman 2 was maybe $60 million. Hitman 3 was $20 million. And Hitman 3 was the highest Metacritic. It was 85, 84, and 87 Metacritic,” he added. “And it had very unique new locations.”
Intimating that the studio learned the hard way that Hitman Absolution was a “wasteful production,”
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