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Fallout studio Bethesda Softworks has been through a lot in the last few decades, and former marketing boss Pete Hines was there to see it through almost all of its changes.
Hines touched on how Bethesda became a gaming giant during a recent interview with DBLTAP. In addition to providing his perspective on the company’s early days, he took the time to recount how some of its biggest victories and hardest falls helped shape it into what it is today.
Hines started with Bethesda in October 1999, seeing it through everything from the launch of The Elder Scrolls 3: Morrowind in 2002, to Skyrim in 2011, to Fallout 76 in 2018. He also remained as a key figure at the gaming publisher throughout Microsoft’s acquisition of Bethesda parent company ZeniMax Media, which was completed in 2021, before going on to announce his retirement in 2023.
Hines brought his time at Bethesda to an end after 24 years. However, it seems it was the quieter moments working with ZeniMax founder and CEO Robert Altman, who passed away in 2021, that he remembers most fondly.
“It was Robert Altman’s company, and we were his employees, no question,” Hines
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