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Most games, when they launch, experience an initial rush of sales that quickly tapers off to a steady tricky over time. If you’re a live service game, you’re lucky if you can keep your returning and new player numbers steady long-term. But The Sims 4 is currently dealing with the exact opposite of that trend: ten years after launch, it just brought in over 15 million new players in a year.
This comes from EA’s Q2 earnings, which released today. The 15 million figure is fairly shocking for a ten-year-old game, even given that the base game has been free-to-play since 2022. For some perspective, it took The Sims 4 four years after launch to reach 20 million unique players (this was back when it was a premium game). When it first went free-to-play, it gained a whopping 31 million new players out of the gate, and reached a total of 85 million as of May 2024. It’s not clear how exactly the 15 million gained lines up with the last count of 85 million to give us a new, current total, but that’s still a heck of a lot of people.
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