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Concerns over child safety are stopping Disney from collaborating with Roblox, a new report has revealed.
With 151 million daily active users, Roblox is one of the biggest games in the world — if not the biggest. And increasingly, access to this audience is seen as a lucrative and highly accessible method of marketing everything from big-name brands to Hollywood blockbusters.
Still, worries over how safe Roblox is for its enormous audience of players — many of whom are under the age of 18 — remain offputting to Disney, a new Variety report has highlighted.
While some had suspected Disney was avoiding Roblox due to its $1.5 billion investment in rival gaming platform Fortnite, sources told Variety that Disney was instead avoiding Roblox specifically because the company did not believe the larger platform was safe at this time.
Disney content is of course deeply embedded within Fortnite, which regularly hosts Star Wars and Marvel crossovers, recently featured a well-received The Simpsons mini-season, and now includes a small army of licensed skins for everyone from Maleficent to the Mandalorian. A specific Disney Fortnite mode is also in development.
For now at least, Roblox fans shouldn’t expect anything similar, the report
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