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In the cavernous convention halls of Gamescom 2025, conference attendees gawk at towering installations of fabricated castle sets and pirate ships. The massive movie set-esque booths inspire awe, but off center and to the side of these constructions rests another installation–one that has managed to draw an equally impressive crowd without a flashy monument. Wrapped around this booth are chattering fans–many who appear to be women and femmes in their 20s and 30s–all queued in a line long enough to wrap around a city block. They’ll remain this way for the better part of an hour, a singular goal making this endeavor worth the wait: taking a photo with a cutout of their favorite man from Love and Deepspace.
Developed by Papergames, a China-based studio known for its work on the Nikki franchise, Love and Deepspace is a narrative-focused mobile game in which players romance and bond with a cast of five men. Since its release in January of 2024–and in the past year especially–Love and Deepspace has inspired a fervor comparable to those around the most beloved boy bands. It won Best Mobile Game Award at Gamescom 2025 and surpassed $750 million in gross player spending within two years of
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