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Epic launched its Epic Games Store back in 2018 in aggressive fashion, paying out millions of dollars to secure exclusives in a bid to steer PC gamers away from Valve’s all-encompassing Steam. Six years later, Steam effortlessly maintains its vice-like grip on the PC gamer consciousness.
So, how is the Epic Games Store actually doing? How has its strategy changed over the years? Can it ever topple Valve when it comes to PC gaming market share? Are Epic Games Store exclusives actually dead? And aren’t people just logging on to grab a free game as part of Epic’s compelling giveaways, before heading straight back to Steam?
It was with all this in mind that I interviewed Steve Allison, VP and GM of the Epic Games Store, about the store’s 2025 and what’s coming in 2026. Our chat began with a runthrough of last year’s performance, which Allison pointed to throughout. The headline here is that $400 million was spent by players on third-party PC games in the Epic Games Store in 2025, up an impressive 57%. This figure was down about 18% last year, which, Allison said, means 2025 saw a “profound and positive change.” In total, $1.16 billion was spent
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