Are Games And Consoles Too Expensive? GTA 6 Parent Company Boss Weighs In

This article was originally published on link to post

The topic of affordability is a much-discussed issue in the world of video games, and many other business sectors, with prices for products and services going up and creating an environment in which richer households now make up the majority of gaming hardware buyers. As part of Take-Two’s latest earnings briefing, top boss Strauss Zelnick responded to the “affordability picture” for its fans ahead of the launch of GTA 6 in November.

To play GTA 6, you will need a gaming console, and those are getting more expensive, even five-plus years into their lifecycles, due in part to the impact of tariffs and other economic factors. Zelnick said “consumers do expect to pay” to be able to play compelling games, but the executive was more focused on talking about the affordability of games as opposed to hardware.

Zelnick said his aim continues to be to “deliver way more value than what we charge” with its games, so consumers feel like they got a good deal out of paying for a new game. “I think we’re known for that,” he said. The executive went on to say that Take-Two does not see itself as being “in the business of creating revenue,” but instead