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Overwatch game director Aaron Keller has stated that developer Blizzard has no intention of releasing AI-generated content in the game, with the company instead aiming for the hero shooter to have a “handcrafted” feel to it. At the same time, Blizzard president Johanna Faries outlined the company’s overall approach to AI, saying the technology holds many possible benefits.
“We don’t want to put AI-generated content out in front of players. That’s just not something that we’re comfortable doing. We want this to feel like a handcrafted universe, and it is a handcrafted universe,” Keller told GameSpot.
“It’s a moving space. I don’t know where player, or society’s perception of this is going to be five years or ten years from now. So it’s not like… I don’t think there is ever going to be a, ‘Hey, here’s a forever policy around it,’ but that’s just where we’re at right now,” he explained.
Keller told Eurogamer that Blizzard does not use AI to “create characters or gameplay,” at least not “right now,” suggesting that could change in the future.
“I think Blizzard as a whole is known for handcrafted games and handcrafted worlds. So, we try to pour all of our creative energy and all

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