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A Call of Duty: Black Ops 7 commercial starring comedian Nikki Glazer has been banned in the UK, following viewer complaints that it trivialized sexual violence.
The country’s Advertising Standards Authority (ASA) has upheld criticism of the ad, which features a man being ordered to take off his clothes during an airport security screening. It’s then implied that Glazer wishes to perform an unnecessary search of his anal cavity.
As reported by BBC News, Activision defended the ad as an implausible situation (the joke here being that Glazer and Call of Duty actor Peter Stormare are replacement security agents, as the airport’s usual employees are too busy playing Call of Duty instead).
Activision said the ad’s humor was meant to imply discomfort rather than sexual activity, that the footage contained no explicit content, and that it had been aired on linear TV at timeslots aimed at adults.
Regardless, the ASA has ruled that the commercial’s humor was “generated by the humiliation and implied threat of painful, non-consensual penetration of the man,” and was therefore irresponsible and offensive.
“You’ve been randomly selected to be manhandled,” Stormare tells the man within the ad, getting him to
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