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Apple has revealed the MacBook Neo, a cheaper new laptop launching at a time when PC hardware has been getting more expensive.
The Neo follows the general design of Apple’s popular MacBook laptops, featuring a 13-inch liquid Retina display, Magic Keyboard, multi-touch trackpad, 16 hours of battery life, Tahoe macOS, and a built-in 1080p camera. It’s powered by Apple’s A18 Pro chip, which Apple says offers faster web browsing and on-device AI processing than Intel Core Ultra 5 laptops.
Most impressively, the standard retail price for the 256GB model is $600, with students being able to pick it up for $500. The low price point feels particularly impressive, considering how technology has gotten more expensive over the past year. Due to the United States’ recent tariffs and a RAM and chip shortage caused by the current AI boom, tech prices have been going up.
The original Nintendo Switch, PS5, Xbox Series S, and Xbox Series X all saw price increases in 2025, as have the individual components required to build a PC on your own. Apple’s senior VP of hardware engineering, John Ternus, said in an Apple blog post that the MacBook Neo was intentionally “built from the
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