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Take-Two boss Strauss Zelnick has once again shared his thoughts on AI in gaming, saying it is “laughable” to believe people can use AI tools to simply “push a button” and make a high-quality, top-selling game.
“The notion that somehow new tools would allow an individual to push a button and generate a hit and bring it to many millions of consumers around the world, it’s a laughable notion,” he told The Game Business. “It’s just never been the case with entertainment. Right now [in music] there are programs that allow you to put out a prompt and get a professionally recorded song spit back out at you. It sounds like a song, but I defy you to listen to it more than once. It’s great to send as a greeting card to your partner on their birthday, but that’s about it.”
Zelnick has said pretty much the same thing on the topic since 2023, so his new comments are not surprising. Previously, he said AI is “not going to allow someone to say, ‘Please develop the competitor to Grand Theft Auto that’s better than Grand Theft Auto’, and then they just send it out and ship it digitally and that will
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