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Disney’s top gaming boss, the veteran Sean Shoptaw, has outlined the company’s vision for games amid what he described as a “massive disruption” in the gaming market today. Part of Disney’s investments and efforts in gaming today are in Fortnite, but it goes a lot further than that.
Speaking at SXSW, Shoptaw–Disney’s Executive Vice President, Global Games & Digital Entertainment–said Disney’s ambition for games overall is that they can stand alongside Disney’s film, TV, and theme park businesses in terms of drawing people to Disney’s worlds.
Disney does not want to make “box-checky” games, as Shoptaw described them. He said Disney made a key strategic change to its gaming business about a decade ago with the aim of shifting away from licensed tie-in games that re-told the stories of Disney’s movies to making games that told original stories within Disney’s worlds.
Disney Interactive Studios, the company’s internal game-development unit, shut its doors in 2016. After this, Disney shifted toward working with outside developers, and that’s set to continue in the future with Disney’s partnership with Epic for Fortnite and numerous other teams making games based on Disney’s IP.
“Roughly eight years ago, we made a conscious decision to really focus games in a way
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