Nintendo Can Reach “Only So Many People” With Games, Miyamoto Admits

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Nintendo legend Shigeru Miyamoto has said there are “only so many people” that Nintendo can reach through games, so the company wants to expand its presence in other areas to help draw in more people. This is an approach best exemplified lately with Nintendo’s further expansion into the world of film with The Super Mario Bros. Movie in 2023 and The Super Mario Galaxy Movie (out now).

Speaking to Polygon, Miyamoto said Mario as a character has “always evolved alongside the evolution of digital media,” and that’s no different today as Nintendo brings him to movies.

“As we approach Mario and developing Mario games, I start to feel like there’s only so many people that we can reach through Nintendo’s systems and consoles. And so now with things like digital streaming and the expanse and the reach of what the technology allows now, I feel like that’s a great way to get Mario involved too, and really be able to evolve alongside with digital media,” he said. “So going from being able to have a touchpoint with Nintendo only through Nintendo consoles, we want to expand.”