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Take-Two boss Strauss Zelnick has once again weighed in with his thoughts on artificial intelligence, saying at a recent event that people should stop with the AI doomer narrative, while also acknowledging that AI, like other technologies, can be used for evil. He also talked about how developers at Take-Two’s studios can use AI to do “mundane” tasks and pushed back against the idea that advancements to AI will lead to mass unemployment in creative fields, citing Elon Musk as evidence.
Speaking at Semafor’s World Economy 2026 event, Zelnick said the work his studios–including 2K and Rockstar–do involves computers, and developers are always looking for ways to improve their production pipelines. He imagines AI will be no different in that respect.
“Everything we create is created in computers using tools. So, new tools are really, really exciting for our business,” he said.
At the same time, Zelnick said the AI doomer narrative is overplayed, though he said he understands the technology comes with risks that it will be used for ill. Beyond that, Zelnick said previously that AI must be used ethically and responsibly with respect to copyright. In any event, Zelnick sees AI as a train that’s coming full steam ahead–it cannot
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