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Grand Theft Auto VI is coming this November to PS5 and Xbox Series X|S, and while history suggests it will eventually come to PC, it won’t be there alongside the console editions at launch. Why is that?
Take-Two boss Strauss Zelnick told Bloomberg that Rockstar Games is known to launch GTA games first on console before PC, and that is because, “I think with regard to a release like that you’re judged by serving the core [audience].”
“Like really serving the core consumer. If your core consumer isn’t there, if they’re not served first and best, you kind of don’t hit your other consumers,” he said.
Zelnick also pushed back against the theory that Sony’s co-marketing deal with Rockstar Games is the reason why GTA 6 won’t come to PC at launch. “No,” Zelnick said. “I mean, historically Rockstar’s gone to console first.”
Also in the interview, Zelnick talked about how important the PC market is today compared to years ago. When Zelnick joined Take-Two in 2007, he said PC sales made up only around 5% of total sales volumes for the NBA 2K series. That’s changed a lot since then. “Now with regard to a big title, PC can be 45, 50% of
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