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When you’re a self-funded, self-publishing studio like Rebellion, the team behind the Sniper Elite series and last year’s breakout new IP, Atomfall, you have to find a few ways to stand out from the pack. Steam has ballooned in size in recent years. In 2012, Steam would see about 30 new games per month, or an average of one per day. In March of this year, 2,472 new games hit Steam, or an average of more than 80 new games every day. Between tiny indie teams of as few as one person and mega AAA studios, there are studios like Rebellion trying to survive in the middle, and by many accounts, it’s getting harder. But Rebellion has some battle-tested ways to push out of the crowd.
“The key, I think, is controlling budgets and controlling ambition and having a very focused idea,” CEO Jason Kingsley told me. “So a lot of our games are named in a way that would allow people to guess what they’re all about. Sniper Elite is about being an elite sniper. Zombie Army is–guess what–about an army of zombies, you know?” This sort of simplicity, Kingsley believes, helps consumers quickly make up their minds as to
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