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Grand Theft Auto 6 could be one of the most expensive games ever in terms of its budget, and this kind of investment may only be sustainable for a small group of games, Take-Two CEO Strauss Zelnick said in an interview.
Speaking to Bloomberg, Zelnick giant investments only make sense for “massive blockbusters,” and “that’s super hard to do.” Of course, GTA 6 is expected to be one of those games, but the industry overall is in for even tougher times ahead if production costs keep ramping up.
“We certainly can’t deal with exponential growth–we probably can’t even deal with linear growth–in production costs,” he said. “So everyone puts pressure on everyone, ourselves included. But on balance, we want to make bigger hits, and we’re prepared to take appropriate risks to do so.”
GTA is Take-Two’s biggest franchise, but the company has other big-name brands like BioShock and Borderlands. Zelnick said “there really is” a ceiling in terms of how much those brands could grow if costs do not come down. “It really means that we’re going to have to be smarter about how we do things or certain titles can’t get made,” he said.
Zelnick went on to say that Take-Two is “exploring”
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