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They’re calling it the biggest entertainment launch of all time – a record GTA 6 is set to smash, currently held by none other than its own direct predecessor. It seems like a no-brainer that developers Rockstar and publisher Take Two will be popping champagne corks like a 21-gun salute come November, but will it be a party or a funeral? The only difference, after all, is context.
GTA 5 remains one of the most expensive games ever made, with a combined development and marketing budget believed to be well over two-hundred and fifty million dollars, numbers already utterly eclipsed by GTA 5’s protracted, beleaguered development cycle which has been marred by hostile data breaches and various internal struggles, but is also reportedly spending unfathomable resources on realistic details like breakable glass and water physics.
This wouldn’t exactly be a leftfield move from the studio that brought you Seasonally Affected Horse Genitals, so it’s doubly unsurprising that GTA 6 is currently believed to be well over a billion dollars into its practically infinite budget, and that’s before the promised 2026 marketing blitz has even kicked off in earnest.
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