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Asha Sharma has now been the Xbox CEO for 100 days, following her surprising elevation to the role earlier this year. Under Sharma’s predecessor, Phil Spencer, Xbox-exclusive games migrated to PlayStation 5 even as Xbox console users have continued to ask for more exclusives. Sharma has previously indicated a willingness to reconsider exclusivity going forward, but now she’s shared her belief that Xbox needs exclusives to shore up its future.
“We’re the number two publisher in the world and in order to be a great publisher, you must have your games reach large audiences to play,” said Sharma while appearing on Bloomberg’s recent live event. “At the same time, we’re increasingly becoming a platform. In order to be a platform, you must have exclusive content and … we’re looking at that very closely. I think that we have to be very thoughtful about each title on how we want to think about it and learn from similar cases in the industry. And that’s what we’re doing.”
While looking ahead to her next 100 days, Sharma noted that she would love to see Xbox “be the number one gaming and entertainment company.” However, she acknowledged that the gaming division is struggling.
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