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Fortnite creators will soon be able to earn a living selling in-game items in their creations, developer Epic Games has announced.
In a detailed blog post, Epic outlines what percentage of in-game V-Buck sales (converted into US dollars) from inside Fortnite user-created content will go to creators versus Epic Games. From December 2025 through the end of 2026, creators will get to keep around 74% of in-game sales. That will change on January 1, 2027, when creators will instead earn about 37% of in-game V-Bucks spent.
In a FAQ, Epic said creators will be able to sell digital “durable and consumable items” built into their games, and–for now–will be limited to digital items only. Sales must also follow Epic’s Island Creator Rules.
Epic is additionally giving creators a new way to increase the visibility of their islands–the Sponsored Row. A new row in Fortnite Discover section, creators can pay to bid on placement in the Sponsored Row in order to increase their islands’ visibility. Revenue generated by the Sponsored Row will go into the engagement payout pool, starting with 100% of the revenue from launch through 2026 and then reduced to 50% starting in 2027. Other rows in Discover will remain unchanged, Epic
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