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It was an understandably quiet January in the U.S. games market, with very few new releases and a bit of a comedown from a busy holiday season leaving Call of Duty: Black Ops 7 again the best-selling game of the month, and the PlayStation 5 on top for consoles.
The PS5 led hardware in both unit and dollar sales, with the Nintendo Switch 2 taking second in both, according to analysis shared by Circana senior director and analyst Mat Piscatella. Overall hardware spending was up 16% year-over-year, with an increase in Switch 2 spending (admittedly an increase over nothing, as the Switch 2 wasn’t out last year) offsetting declines in spending on PS5 (down 17%), Xbox Series (down 27%) and Switch 1 (down a whopping but understandable 79%). Accessories spending was down 5% to $185 million.
In content, spending up was up 3% year-over-year to $4.3 billion, largely driven by a 23% increase in subscription spending. Call of Duty: Black Ops 7 was once again the best-selling game of the month, followed by NBA 2K26 again in the No.2 spot, and Madden NFL 26 rising from No.4 last month to No.3 in January. Battlefield 6, last month’s No.3,
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