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Finji, publisher of beloved indie titles such as Night in the Woods and Tunic and the developer behind Overland and Usual June, says that TikTok has been using generative AI to modify its ads on the platform without permission and pushing those ads to its users without Finji’s knowledge, including one ad that was modified to include a racist, sexualized stereotype of one of Finji’s characters.
This was first brought up by Finji CEO and co-founder Rebekah Saltsman on Bluesky, where she shared a screencap of a social media post from another brand that appeared to be going through the same thing, and saying the following, “If you happen to see any Finji ads that look distinctly UN-Finji-like, send me a screencap.”
Unusual June
According to Saltsman speaking with IGN, Finji’s official account on TikTok does push ads for its games, but has “AI turned all the way off.” The team first learned that generative AI ads were being created without their knowledge thanks to social media comments on Finji’s actual, regular ads from users concerned about what they were seeing. Saltsman was able to get screenshots from audience members showing the offending ads, which prompted her to escalate the issue to
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