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Launching a live-service game might be one of the toughest prospects in the video game industry currently, as several ambitious titles have sadly failed to find an audience and have folded shortly after launch. Marvel Rivals isn’t one of those games, as the free-to-play action game has maintained its momentum with a constant influx of new heroes and game modes since it first hit PC and consoles in December 2024.
While the market might be tough, Marvel Rivals executive producer Danny Koo believes that there is space for both single-player and live-service games to flourish, as the industry has gone through numerous phases over the decades where certain ideas and genres were declared to be at death’s door. The key to success for other studios might lie in being nimble and agile enough to adapt to the needs of an audience quickly.
“I think live-service is going to continue; there’s a place for it. Single-player games are going to continue; there will be a place for it,” Koo said to GameSpot at GDC 2026. “Over the course of 22 years, it’s the same narrative being looped based on whichever slice of timeline you look at. Like, once upon a time, it’s like
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