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Since its launch, Marvel Rivals has greatly expanded its roster of characters. Heavyweights like Captain America and Spider-Man share the battlefield with dozens of characters who have gotten a bump in popularity thanks to their appearances in the Marvel Cinematic Universe, but lesser-known heroes and villains like Jeff the Land Shark, a very different Iron Fist, and Luna Snow have also been well-received. So what’s the deciding factor in choosing who gets to appear in Marvel Rivals?
According to Marvel Rivals executive producer Danny Koo, the game currently features a “greatest hits” collection of characters that comprise roughly 70% of the roster, but there is room for deep cut heroes to make the cut and get a makeover that’s in line with several other radical redesigns in the game.
“So, 70% of what we do on the roster is the greatest hits, like, popular [movies] and we know about it,” Koo said to GameSpot. “It doesn’t matter if you have watched the movie, the comics, the TV shows, or other games, which will attract people from those sources. And then about 25% is a curveball. It’s like ‘I can’t believe you put that character in,’ right? So that will have interest from
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