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Shape of You singer Ed Sheeran has said he turned down the chance to appear in Fortnite, as he doesn’t play the game.
Speaking on the Warnes Way podcast (thanks, ShiinaBR), Sheeran recalled being asked by his management company if he wanted to follow in the footsteps of his Antisocial trackmate Travis Scott and appear in the game — to which Sheeran declined.
The singer’s reasoning? Sheeran has said he preferred his collaborations to feel authentic by being with things he actually used or enjoyed — and he didn’t play Fortnite. He does, however, play Pokémon — and it was this brush with Fortnite that then preceded Sheeran’s 2022 team-up with The Pokémon Company, which resulted in a Pokémon-infused music video for his song Celestial.
“They asked me to do something for Fortnite, my record label, and I was like… ‘I don’t play Fortnite,'” Sheeran recalled. “I feel like whenever you see my face next to any product, I want it to be next to something I actually do.
“So ketchup, I f***ing love ketchup,” he continued, referencing his collab with tomato sauce brand Heinz back in 2019, where he launched limited-edition ketchup bottles rebranded as Edchup. “Guitars,
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