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As Dead by Daylight rapidly approaches its 10th anniversary, the developers at Behaviour Interactive have shared their secret to a successful live-service game: “You have to start by not making a live game.”
Head of partnerships Mathieu Cote and creative director Dave Richard opened up about the studio’s game development strategy during a conversation with IGN at the Game Developers Conference 2026 (GDC). While the team is busy looking to the future of its asymmetrical horror hit, they’re also taking the opportunity to look at how they’ve made it to the 10-year milestone.
Through the highs and lows, Richard says Behaviour has managed to keep Dead by Daylight alive by “reinventing ourselves” and “listening to our community.” It’s meant adapting to player desires as the market has evolved, with more modes, Killers and Survivors, and gameplay tweaks added into the recipe as the years come and go.
The plan wasn’t to be a live-service game when launch arrived June 14, 2016, though. Instead, Richard and Cote feel Dead by Daylight has been able to stick around because Behaviour first sought out to create a game that was always fun to replay.
“We created a game, and then through the years,

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