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Like everything else in life, the price of YouTube Premium is going up in the US. Google has announced that a YouTube Premium individual plan will increase from $14 to $16 per month, while a family plan that allows for up to six accounts to be connected will go up from $23 to $26 per month. The increases will also be hitting YouTube Music plans, with individual and family accounts rising an extra dollar to $12 and $19 per month, respectively. YouTube Premium Lite will also increase from $8 per month to $9.
This isn’t the first time YouTube Premium prices have gone up. Google last raised prices in July 2023. In a statement to Variety, Google said it is “updating” YouTube Premium plans to provide a “high-quality experience that supports creators and artists” on the platform.
YouTube Premium and Music 2026 subscription pricesYouTube Premium Individual: $16 monthly (was $14)YouTube Premium Family: $26 monthly (was $23)YouTube Premium Lite: $9 monthly (was $8)YouTube Music Premium: $12 monthly (was $11)
The big draw to YouTube Premium is that it allows for ad-free viewing of videos, as well as other perks like background viewing, offline downloads for mobile, higher streaming quality, and full access to its

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