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Microsoft Gaming’s new CEO, Asha Sharma, has said Xbox Game Pass is “too expensive” for players, but what is she going to do about that? According to The Verge, Microsoft is kicking around a few ideas for how to shake up the Xbox Game Pass service, including by introducing a new tier that only includes first-party Xbox games made by studios that Microsoft owns.
The Verge also published another line from Sharma’s memo to staff recently. It said Game Pass is “central to gaming value on Xbox,” but also that it’s become clear that “the current model isn’t the final one.” The memo added, “Player behavior, content economics, and markets vary too much for a single approach to work everywhere.” The other parts of the memo, which were published previously, included a mention from Sharma that she wanted to evolve Game Pass to become a “more flexible system.”
Beyond a new Game Pass tier for first-party games, The Verge said Microsoft is also considering more bundling of third-party services. Currently, Game Pass Ultimate also includes subscriptions to Fortnite Crew, Ubisoft+ Classics, and EA Play. There’s no word on what other third-party services could be added to Game Pass, but Netflix co-CEO Greg
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